We are excited to announce our seed investment in Melbourne-based Doshii and welcome them to the Reinventure portfolio.

Doshii is a middleware (API) platform that connects apps and payments devices to Point of Sale (POS) terminals. Through Doshii merchants can seamlessly access third party applications required to run their business, including payments/pay at table devices, order-ahead, reservations, loyalty, rostering, accounting, and analytics as Doshii continues to build out the platform.

Increasingly, financial services are being seamlessly embedded into consumer and SME experiences, however retailers and hospitality venues are left with increasing complexity and clutter as they input orders and payments into multiple systems across multiple devices.

‘It simply isn’t viable for the enormous number of Apps in market to integrate with hundreds of POS companies on the other side – Doshii solves this problem,’ says Doshii’s GM of Australia, David Engel.

Doshii was founded by entrepreneur Sean O’Meara, CEO of Impos, one of Australia’s largest POS vendors in the hospitality sector. ‘We could see that there was going to be a spike in Apps and payments wanting to connect to POS. Both Apps, payments and POS all have the same issue, which is the time and cost to integrate and then the on-going cost to maintain each integration. This is expensive, complex and a big opportunity cost when a company’s IT team could be spending their time actually making their product better for customers. It’s a clear win for POS and Apps to have one API platform for integration’ says O’Meara.

Through its partnerships with Impos and a range of other large Australian POS, including H&L, SwiftPOS and Starrtec, Doshii is able to integrate its app network into over 4800 venues with potential annual transaction volume in excess of $8.5bn and growing as more POS integrate to Doshii. Doshii is in market with some of Australia’s premier hospitality and retail apps, including Mobi2Go, Nestle, SureFire, Tanda, Collect Loyalty and most recently ANZ BladePay.

We look forward to working alongside the Doshii team as they continue to grow. Read more about the company here.