As with much of investing, there are many grey areas around how a venture capitalist might analyse a SaaS business.

In order to help founders see how they might benchmark, compared to the rest of the market (from a venture capital point of view), Lisa has put together a guide for companies in this category. The blog isn’t written in ink and no metric is ever viewed in isolation (hence the many grey areas). Whilst there are exceptions to every rule — this blog is designed to give yourself a yard-stick to measure out how you compare.