Key Stats

Name: Safewill

Sector: SaaS, Estate Planning

Founders: Adam Lubofsky

CEO: Adam Lubofsky

Year of investment: 2021

Rounds: Series A

What they do

Safewill is changing the way Australian’s think about, and plan for, their end of life. As Australia’s leading estate planning platform, Safewill helps tens of thousands of Australians every year to put a plan in place to protect their loved ones and their life’s work.

Safewill are taking the hassle out of making and executing wills – The Australian

Why we like them

By combining modern technology with detailed legal knowledge, Safewill has reimagined what estate planning looks like for modern Australia, and has made this process easier and more accessible than it has ever been. Just in case you don’t live forever.

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